Carp Shop fishing gear store

Client

Carp Shop is an online store for fishing gear: rods, reels, lures, carp tackle and accessories from more than two hundred brands.

Challenge

Launch a full-featured store with a large supplier catalogue, without the owner entering thousands of products by hand, and with ordering, delivery and payment working from day one.

What we did

• Catalogue import from the supplier feed — XML/YML by URL, file or Excel price list with column mapping; categories, brands and attributes are created automatically.
• Storefront with a "water" theme — catalogue filters by price, brand, label and attribute, a "Fish species" menu, brand pages, search with suggestions and keyboard-layout correction, wishlist.
• Checkout — Nova Poshta delivery with branch lookup and card payment via LiqPay.
• Owner's admin panel — products and variants, promotions, slider, stock with a barcode scanner, orders with waybills and PDF invoices.
• Marketing — feeds for Google Merchant, Rozetka and Prom.ua, Google Analytics 4 and Meta Pixel behind GDPR cookie consent.
• SEO — meta tags, Open Graph, schema.org product markup, sitemap.xml and canonical URLs.

Result

The store is live at carpshop.com.ua with about 16,300 products in 277 categories from 209 brands. The catalogue updates from the feed, and the owner runs the whole cycle from order to shipment in one admin panel.